Two people, one room
EMARE is run by brothers Max and Jack Reardon — one behind the camera, one shaping the sound. How the night actually gets made.
EMARE started the way most good things do. Two people couldn’t find the night they wanted, so they built it — live acts and selectors under one roof, in rooms chosen for the sound rather than the bar take.
There’s no big team behind it. There’s Max and there’s Jack, brothers, splitting the work between the lens and the line-up. What looks like a company is really two people in a room with strong opinions about how a night should feel.
Behind the camera
Max — Rearrdon — runs the company and shoots almost everything you see across this site. The photography is his way of holding onto the parts of a night that don’t survive on a phone: the half-second a room locks into a track, the faces in the low red light.
He treats the camera the way the night treats its music — patient, close, never trying to flatten the experience into something easy to sell. Experience over exposure, always.
Shaping the sound
Jack — Leaches — curates the artists and the arc of each night. He grew up across different corners of music, and it shows in the bookings: rare, complex, forward-thinking, and unbothered by what’s currently safe.
The room should feel like it means something.
The brief he sets himself for every line-up is simple and hard: book the act you’d cross the city to see, then build the night around it so nobody leaves the same.
One room at a time
Neither of them is interested in scale for its own sake. EMARE grows one room at a time, one night at a time — and the next one is always the one that matters most.
